Course Outlines for MCOM43 & MARK5000

The focus in this course will be digital marketing strategy targeted through search based marketing tactics and conversion sites development. Students will build marketing strategies that centre on a web platform such as a website, blog or wiki that optimize conversion through both paid and organic  search engine marketing (SEM) and SEO (search engine optimization).

Course Learning Outcomes
At the conclusion of this course, you will be able to:

1. Conduct a compressive digital audit utilizing marketing analytics as a basis for analysis.
2. Develop and recommend strategies for search engine marketing including organic and paid options.
3. Implement content and SEM strategies incorporating key principles of customer acquisition and conversion.
4. Analyze digital traffic using tools and research methods appropriate for digital analysis.
5. Perform duties in a professional manner that models practitioners in a digital marketing role.

Required Texts, Materials, Resources or Technical Materials Required

1. Students must sign up to receive weekly email updates from http:///searchenginewatch.com. Resources from this site will be reviewed, discussed and assessed each week.
2. Students must have a registered, active gmail account and G+ account.
3. Students will be encouraged to bring a mobile device to access the internet and digital resources from time to time as communicated by the instructor.
4. Students should reference this blog for course information and updates.
5. Students will be required to set up or make use of an existing blog they have as their platform for submitting assignments.
6. Students will be required to complete the Google Fundamentals program or the Google Analytics Certification program. The cost for each is $50 USD and must be paid online with a credit card at time of the test.

For the detailed MARK5000 course outline go to: http://bit.ly/1aj5C09
For the detailed MARK5000 course appendix with the delivery schedule, assessment strategies and assignments go to: http://bit.ly/1dGzvIp


For the detailed MCOM43 course outline go to: http://bit.ly/1dPEsQ0
For the detailed MCOM43 course appendix with the delivery schedule, assessment strategies and assignments go to: http://bit.ly/15DIO2y