By: Marcelo Ballve
Sep. 23, 2013
Real-time bidding is a type of automated or programmatic buying of advertising placements.
It is to digital advertising what
high-frequency trading is to Wall Street. It involves computerized,
algorithm-driven trading that allows for quick buying of ad impressions
according to pre-set parameters. Twitter is the latest tech company to
enter the RTB race with this month's acquisition of...
Showing posts with label mark class 7. Show all posts
Showing posts with label mark class 7. Show all posts
Thursday, September 26, 2013
Tuesday, September 24, 2013
Goodbye, Keyword Data: Google Moves Entirely to Secure Search
Take notice IMCSLC big change in SEO just happened. Thoughts, questions? Read other peoples comments on the original article. This could have major impact on industry.
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Nearly two years after making one of the biggest changes to secure search that resulted in a steady rise in "(not provided)" data, Google has switched all searches over to encrypted searches using HTTPS. This means no more keyword data will be passed to site owners.
Encrypted Google searches don't pass the keyword data through to websites, thereby eliminating the ability to track... (read more about the Google Keyword Data big change to lock down mode)
Post your intellectual thought on the thread at SEW, send me a screen shot and you may just get a bonus mark. :-)
,
Nearly two years after making one of the biggest changes to secure search that resulted in a steady rise in "(not provided)" data, Google has switched all searches over to encrypted searches using HTTPS. This means no more keyword data will be passed to site owners.
Encrypted Google searches don't pass the keyword data through to websites, thereby eliminating the ability to track... (read more about the Google Keyword Data big change to lock down mode)
Post your intellectual thought on the thread at SEW, send me a screen shot and you may just get a bonus mark. :-)
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