Wednesday, November 20, 2013
Sunday, November 10, 2013
Intro to Google Analytics (Nov 11 for MCOM43, Nov 14 for MARK5000)
Overview of Google Analytics
Creating & Editing a Google Analytics Account
Step-by-Step Instructions >> https://support.google.com/analytics/answer/1009694
Lesson Review to Complete >>https://analyticsacademy.withgoogle.com/unit?unit=4&lesson=1
Setting Google Analytics Goals
Homework: (Individual Assignment)
- Watch the Google Analytics Goals video above.
- Reference this handout and the sample report provided in class.
- Set up a Google Analytics account for your blog (MCOM43) and your client project (MARK5000).
- Set up Goals for this 'campaign'.
- Email a PDF report directly from your analytics account (conversions > goals > overview > email this report to lfair@sl.on.ca)
Due:
- MCOM43 Wednesday, November 20 (5%)
- MARK5000 Thursday, November 21 (2.5% blog, 2.5% client)
Friday, November 8, 2013
Friday, November 1, 2013
Free or Trial Analytic Tools You can Use
Web
- Google Analytics
- Open Web Analytics
- Yahoo Marketing Dashboard
- Piwik
- Clicky
- GoingUp
- Stat Counter
- Site Meter
Social
Web & Social
You can also use a lot of the same tools that were used for your digital audit [here's that blog post to help you remember those]
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