Final SEO / SEM Client Analysis for MARK5000

Due Monday, December 9^th to lfair@sl.on.ca.

Marked and returned with comments Friday, December 13^th

Revised report sent to client by students, cc’d to Lindsey by Monday, December 16^th.

15%

Full Project Rubric >> 

Intro to Google Analytics (Nov 11 for MCOM43, Nov 14 for MARK5000)

Overview of Google Analytics

Creating & Editing a Google Analytics Account

Step-by-Step Instructions >> https://support.google.com/analytics/answer/1009694

Lesson Review to Complete >>https://analyticsacademy.withgoogle.com/unit?unit=4&lesson=1

Setting Google Analytics Goals

Homework: (Individual Assignment)

1. Watch the Google Analytics Goals video above.
2. Reference this handout and the sample report provided in class.
3. Set up a Google Analytics account for your blog (MCOM43) and your client project (MARK5000).
4. Set up Goals for this 'campaign'.
5. Email a PDF report directly from your analytics account (conversions > goals > overview > email this report to lfair@sl.on.ca)  

Due:

• MCOM43 Wednesday, November 20 (5%)
• MARK5000 Thursday, November 21 (2.5% blog, 2.5% client)

MCOM43 Deadlines between now and the end

MARK5000 Due Dates between now until the end

TrendsTalk Rubric & Outline

Learning Outcomes: 
2. Develop and recommend strategies for search engine marketing including organic and paid options.
5. Perform duties in a professional manner that models practitioners in a digital marketing role.

Components:

• TrendsTalk Mini video presentation (6 minutes, full slidedeck) 
• Slidedeck uploaded to slideshare, embedded to your blog and tweeted to @lindseyfair #imcslc 
• TrendsTalk full presentation at the main event (20 minutes + 7 min Q & A) 

Marks: 20%

Who: Partners

Description: A TedTalk inspired presentation will be developed related to Search & Site Marketing. Topics to be chosen by the students, however, a how-to seminar will not be accepted. All topics must be pre-approved and will be approved on a first-come-first-served basis.


Full TrendsTalk Rubric >>

For examples from previous years TrendsTalk visit >> http://trendstalk.com/

Mini In-Class Case

Quick reminder about the mini-assignment (2%) given out in class today:

In partners, develop a GeoTargeted web strategy for Gosling's Rum. Describe the strategy and create a wireframe that highlights the key aspects of the strategy.

Due a the beginning of class on Monday. (hard copy)

Blog Rubric

Due: October 21 7am
Value: 14%
Here's the printable checklist to help you get your blogs ready.

Use the slidedecks from the first Digital Assets lesson that covered blogging as a reference, plus there's tons of info on SEW.

MCOM43 Concierge Project Date Revisions

Given the delayed launch of the two sites being used for the concierge project / holiday Monday the dates have been slightly changed and so has the grading system (based on class feedback survey). Here is the New Project Outline >>.

MARK5000 Wireframe Assignment

Due: Monday, October 7 (start of class)

Format: Hardcopy

What:

1. Navigation / Section Structure (1 page)
2. Look and Feel (1-2 pages) of main page that incorporates general theme, main call to actions, colour pallette, style guide and other principles discussed in class today (reference class videos, slidedecks and SEW). This does NOT require that the full content be submitted but rather where / how the content will be placed and the general theme of the content.

For: SEM project client

Who: In SEM project teams

This will be marked in place of a blogpost (therefore worth 2%).

Homework Quickies

Due Monday, September 16:

1. Case - Farm Girl Food website
   
   1.Do a quick review / audit of http://www.farmgirlfood.ca/ for SEO (homepage only)
   2.Look at page titles, homepage content, meta, alt, keyword density, anchor text, links, headings, etc (see my slides for hints on this, don't forget to right click and view source)
   3.Make organic SEO recommendations based on what you find
   4.These will be discussed in class on Monday
   
   
2. Web Search & Site Optimal User (MCOM43 only)

• Take a picture or scan your user infographics from lecture 1
• One team member create a blogpost about it. Embed the picture and very briefly explain it.
• Tweet it to @lindseyfair and #imcslc

Lastly, don't forget to bring your laptops on Monday.

SEM Project Rubrics for Both Classes

Each class has a slight variation on the SEM Client Project so make sure you're looking at the right one.

MCOM43 SEM Project Description, Deadlines and Rubric (click here)

MARK5000 SEM Project Description, Deadlines and Rubric (click here)

Concierge Project Rubric

The Concierge Project for MCOM43 (click here for rubric and deadlines)

Course Outlines for MCOM43 & MARK5000

The focus in this course will be digital marketing strategy targeted through search based marketing tactics and conversion sites development. Students will build marketing strategies that centre on a web platform such as a website, blog or wiki that optimize conversion through both paid and organic  search engine marketing (SEM) and SEO (search engine optimization).

Course Learning Outcomes
At the conclusion of this course, you will be able to:

1. Conduct a compressive digital audit utilizing marketing analytics as a basis for analysis.
2. Develop and recommend strategies for search engine marketing including organic and paid options.
3. Implement content and SEM strategies incorporating key principles of customer acquisition and conversion.
4. Analyze digital traffic using tools and research methods appropriate for digital analysis.
5. Perform duties in a professional manner that models practitioners in a digital marketing role.

Required Texts, Materials, Resources or Technical Materials Required

1. Students must sign up to receive weekly email updates from http:///searchenginewatch.com. Resources from this site will be reviewed, discussed and assessed each week.
2. Students must have a registered, active gmail account and G+ account.
3. Students will be encouraged to bring a mobile device to access the internet and digital resources from time to time as communicated by the instructor.
4. Students should reference this blog for course information and updates.
5. Students will be required to set up or make use of an existing blog they have as their platform for submitting assignments.
6. Students will be required to complete the Google Fundamentals program or the Google Analytics Certification program. The cost for each is $50 USD and must be paid online with a credit card at time of the test.

For the detailed MARK5000 course outline go to: http://bit.ly/1aj5C09
For the detailed MARK5000 course appendix with the delivery schedule, assessment strategies and assignments go to: http://bit.ly/1dGzvIp


For the detailed MCOM43 course outline go to: http://bit.ly/1dPEsQ0
For the detailed MCOM43 course appendix with the delivery schedule, assessment strategies and assignments go to: http://bit.ly/15DIO2y