By: Marcelo Ballve
Sep. 23, 2013
Real-time bidding is a type of automated or programmatic buying of advertising placements.
It is to digital advertising what
high-frequency trading is to Wall Street. It involves computerized,
algorithm-driven trading that allows for quick buying of ad impressions
according to pre-set parameters. Twitter is the latest tech company to
enter the RTB race with this month's acquisition of...
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