Lab Tasks
- Watch video 1 & 2 above.
- Use this for terminology if you need help https://support.google.com/adwords/answer/3114286
- Review these tips for using and selecting negative keywords https://support.google.com/adwords/certification/answer/2596582?hl=en&ref_topic=2799737
- Open and get to know this Google Keyword Planner. Select and determine the profitability for the best keywords for (homepage only):
- Once you have 5-20 keywords chosen based on profitability - chose Farm Girl or Dominoes:
- re-write content for her page
- write the meta tags and page title
Tips
- 5-20 keywords is ideal
- A search term is the exact word or set of words a customer enters when searching on Google.com or one of our Search Network sites. A keyword is the word or set of words AdWords advertisers create for a given ad group to target your ads to customers.
- Keyword Profitability Score = low competition
+ high number of searches .
Is step two a secret step that only those who ask will get or just a typo?
ReplyDeleteThat was weird James - I'll explain in class what happened and how I had to fix it. Thanks for noticing and commenting.
ReplyDeleteHere's the actual code for meta on this project
ReplyDeletemeta name="description" content="" /
meta name="keywords" content="" /