Web Strategy Based on Budget

Digital Marketing Strategy... When to use what strategy

http://www.smartinsights.com/digital-marketing-strategy/digital-marketing-planning-template/

Homework Quickies

Due Monday, September 16:

1. Case - Farm Girl Food website
   
   1.Do a quick review / audit of http://www.farmgirlfood.ca/ for SEO (homepage only)
   2.Look at page titles, homepage content, meta, alt, keyword density, anchor text, links, headings, etc (see my slides for hints on this, don't forget to right click and view source)
   3.Make organic SEO recommendations based on what you find
   4.These will be discussed in class on Monday
   
   
2. Web Search & Site Optimal User (MCOM43 only)

• Take a picture or scan your user infographics from lecture 1
• One team member create a blogpost about it. Embed the picture and very briefly explain it.
• Tweet it to @lindseyfair and #imcslc

Lastly, don't forget to bring your laptops on Monday.