Monday, October 28, 2013

Web Marketing Plan Outline


·       Client Overview
o  Target Market / Persona (general, web)
o  Audit
o  Goals (business, web)
§  Priority List
·       Recommendations
o  Strategy
§  Themes
§  Focus
·       SEO
·       SEM
·       Conversion
o  Web
o  Mobile
o  Blog
o  Wiki
o  Email
o  Tactics
§  Content
·       Formats
·       Calendar
§  Integration
§  Timeline
·       Milestones
·       Ghantt Chart
o  Metrics / Analytics

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