·       Client
Overview
o 
Target Market / Persona (general,
web)
o 
Audit
o 
Goals (business, web)
§  Priority
List
·       Recommendations
o 
Strategy
§  Themes
§  Focus
·       SEO
·       SEM
·       Conversion
o 
Web
o 
Mobile
o 
Blog
o 
Wiki
o 
Email
o 
Tactics
§  Content
·       Formats
·       Calendar
§  Integration
§  Timeline
·       Milestones
·       Ghantt
Chart
o 
Metrics / Analytics
 
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