· Client
Overview
o
Target Market / Persona (general,
web)
o
Audit
o
Goals (business, web)
§ Priority
List
· Recommendations
o
Strategy
§ Themes
§ Focus
· SEO
· SEM
· Conversion
o
Web
o
Mobile
o
Blog
o
Wiki
o
Email
o
Tactics
§ Content
· Formats
· Calendar
§ Integration
§ Timeline
· Milestones
· Ghantt
Chart
o
Metrics / Analytics
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