direct response market segmentation and lists from Lindsey Fair
[ignore the last slide about assignments - that was from a previous course]
This whitepaper has great information on why / how and when to segment well. The section on behavioural will be really helpful for the course, but more importantly once you're out in the field.
[ignore the last slide about assignments - that was from a previous course]
This whitepaper has great information on why / how and when to segment well. The section on behavioural will be really helpful for the course, but more importantly once you're out in the field.
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