In run-of-network advertising, advertisers generally give up say over placement in return for low rates and broad reach. Ads may be placed randomly in unsold, less valuable portions of sites within an ad network. Run-of-network buys are similar to run-of-site buys, except the ads appear on many sites instead of an individual site. (Thanks Matt for your info >>) (Thanks Joanna for your info>>)
Run-of-site (ROS)
Definition Ad buying option in which ad placements may appear on any pages of a target site. Information In run of site advertising, advertisers generally give up say over placement in return for low rates and broad reach. Ads may be placed randomly in unsold, less valuable portions of the target site. (Thanks Tina for your info >>) (Thanks Kristen for your info>>)
Real-Time Bidding (RTB)
Real-time bidding (RTB) is a new display ad solution that is revolutionizing the advertising industry, allowing advertisers to: Bid in real-time on available ad inventory, Maximize results within shorter timelines, Improve budget flexibility, Set price based on site content relevance. Here's a great article from SEW on RTB. (Thanks Taylor Y for your info>>)
Clickthrough Rates (CTR)
A ratio showing how often people who see your ad end up clicking it. CTR can be used to gauge how well your keywords and ads are performing. (Thanks Sarah for your info>>)
Quality ScoreQuality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad. You can find out your Quality Score for any of your keywords, and there are several things you can do to help improve your Quality Score. (Thanks Jess for your info>>)
Conversion Rate (CR)
How often a click on your ad resulted in a conversion, a meaningful action like a sale, lead, or sign-up. (Thanks Amber for your info>>)
Display Network
A group of more than a million websites, videos, and apps where your ads can appear. Sites in this network have partnered with Google to show relevant AdWords ads.(Thanks Brad for your info>>)
Ad Rank
A value that's used to determine your ad position, where ads are shown on a page. Ad Rank is calculated using your bid amount and Quality Score. (Thanks Josh for your info>>)
Cost-per-thousand impressions (CPM) CPM stands for cost-per-thousand impressions, so you pay for each set of a thousand views of your ad. (Thanks Alex for your info>>)
Standard Delivery vs Accelerated Delivery
Standard delivery (the default option) tries to show your ads throughout the entire day to make sure that you don't spend your whole budget in the morning and cause your ads to stop showing for the rest of the day. Accelerated delivery tries to show your ads more quickly until your budget is reached. With this option, your ads can stop showing early in the day if your budget is spent. (Thanks Jessica for your info>>)
Ad Extensions
A feature that displays extra business information with your ad such as an address, phone number, more webpage links, or a coupon. (Thanks Shaun for your info>>)
Ad Group
A set of keywords, ads, and bids that is a key part of how your account is organized. Each ad campaign is made up of one or more ad groups. (Thanks Julia for your info>>)
Default Bid
A bid amount that applies to all of the keywords and placements in your ad group that don't have individual bids. This bid sets the maximum amount that you're willing to pay for each click on your ad for any keyword and placement without its own bid. (Thanks Katie for your info>>)
Ad Relevance
A keyword status that measures how closely related your keyword is to your ads.(Thanks Taylor O for your info>>)
AdSense
A Google product that pays website owners for showing relevant AdWords ads on their site. (Thanks Rachel for your info>>)
Auto-Tagging
A feature that automatically creates custom destination URLs to help you track your ad performance using website tracking programs like Google Analytics. (Thanks Kylie for your info>>)
Broad Match
A keyword setting that allows your ad to show when someone searches for that keyword or a variation of it. The broad match keyword "bicycle bell" can cause your ad to show if someone searches for variations like "bicycle bells," "buy a bell for a bicycle," and "bell reviews for bikes." (Thanks Katrina for your info>>)
Destination URL
The URL address for the page in your website where you'd like people to be sent after they click your ad. Thanks Sydne for your info>>)
Enhanced CPC
A bidding feature that raises your bids in situations that seem more likely to lead to a sale or other conversion on your website. It lowers your bids for situations that seem less likely to lead to a conversion. (Thanks Amanda for your info>>)
Landing Page
The webpage where customers end up after they click your ad. This page is usually the same as your ad's destination URL. (Thanks James for your info>>)
Play Rate
How often your ad's video was played compared to how often the ad was shown. (Thanks Chris for your info>>) (Thanks Hollie for your info too>>)
SEO Remarketing
A feature that lets you reach people who have previously visited your website. Your ads can show to these customers when they visit other websites in the Google Display Network or when they search on Google. (Thanks Megan for your info>>)
Search Network & Partners
A group of search-related websites where your ads can appear, including Google search sites and search sites that partner with Google to show ads (search partners). Partners are Sites in the Search Network that partner with Google to show ads.(Thanks James P for your info>>)
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