Digital Assets - Converting Traffic to Customers

Converting Digital Traffic to Customers from Lindsey Fair

Blogs that Convert Readers to Customers from Lindsey Fair

Here's some tools to help with Web Standards, Usability and Accessibility from w3Schools:

• Web Standards
• Quality Standards
• Readability
• Accessibility

RTB Or Real-Time Bidding Article that explains it well...

By: Marcelo Ballve Sep. 23, 2013
Real-time bidding is a type of automated or programmatic buying of advertising placements.
It is to digital advertising what high-frequency trading is to Wall Street. It involves computerized, algorithm-driven trading that allows for quick buying of ad impressions according to pre-set parameters. Twitter is the latest tech company to enter the RTB race with this month's acquisition of...

Read more about Real-Time Bidding: http://www.businessinsider.com/rtb-or-real-time-bidding-is-the-future-2013-9#ixzz2fpBkFWnO

 

Goodbye, Keyword Data: Google Moves Entirely to Secure Search

Take notice IMCSLC big change in SEO just happened. Thoughts, questions? Read other peoples comments on the original article. This could have major impact on industry.

Thom Craver, September 23, 2013

The day many SEO professionals hoped would never come, but feared eventually would, apparently has arrived today. It appears that Google has cut off keyword data altogether.

Nearly two years after making one of the biggest changes to secure search that resulted in a steady rise in "(not provided)" data, Google has switched all searches over to encrypted searches using HTTPS. This means no more keyword data will be passed to site owners.

Encrypted Google searches don't pass the keyword data through to websites, thereby eliminating the ability to track... (read more about the Google Keyword Data big change to lock down mode)


Post your intellectual thought on the thread at SEW, send me a screen shot and you may just get a bonus mark. :-)

The 5 Pillars of AdWords Success for Paid Search Strategies

5 Keys to Being Successful with AdWords Handout / Cheatsheet >>

Introduction to Paid Search

Intro to Paid Search from Lindsey Fair

A great step-by-step guide for building Google Ad Campaigns >>

5 Keys to Being Successful with AdWords >>

Keyword Selection, Profitability, Density and Optimization

Lab Tasks

1. Watch video 1 & 2 above.
2. Use this for terminology if you need help https://support.google.com/adwords/answer/3114286
3. Review these tips for using and selecting negative keywords https://support.google.com/adwords/certification/answer/2596582?hl=en&ref_topic=2799737
4. Open and get to know this Google Keyword Planner. Select and determine the profitability for the best keywords for (homepage only):
   1. Farm Girl Food
   2. Dominoes Pizza Canada
5. Once you have 5-20 keywords chosen based on profitability - chose Farm Girl or Dominoes:
   1. re-write content for her page
   2. write the meta tags and page title

Tips

• 5-20 keywords is ideal
• A search term is the exact word or set of words a customer enters when searching on Google.com or one of our Search Network sites. A keyword is the word or set of words AdWords advertisers create for a given ad group to target your ads to customers. 
• Keyword Profitability Score = low competition + high number of searches.

SEO jokes are funny. Hahaha. Not being number 1 is not.