Interactive Web Marketing

Monday, October 28, 2013

Web Marketing Plan Outline

· Client Overview

o Target Market / Persona (general, web)

o Audit

o Goals (business, web)

§ Priority List

· Recommendations

o Strategy

§ Themes

§ Focus

· SEO

· SEM

· Conversion

o Web

o Mobile

o Blog

o Wiki

o Email

o Tactics

§ Content

· Formats

· Calendar

§ Integration

§ Timeline

· Milestones

· Ghantt Chart

o Metrics / Analytics

Digital Marketing Strategy... When to use what strategy

http://www.smartinsights.com/digital-marketing-strategy/digital-marketing-planning-template/

Monday, October 21, 2013

Learning Outcomes:
2. Develop and recommend strategies for search engine marketing including organic and paid options.
5. Perform duties in a professional manner that models practitioners in a digital marketing role.

Components:

TrendsTalk Mini video presentation (6 minutes, full slidedeck)
Slidedeck uploaded to slideshare, embedded to your blog and tweeted to @lindseyfair #imcslc
TrendsTalk full presentation at the main event (20 minutes + 7 min Q & A)

Marks: 20%

Who: Partners

Description: A TedTalk inspired presentation will be developed related to Search & Site Marketing. Topics to be chosen by the students, however, a how-to seminar will not be accepted. All topics must be pre-approved and will be approved on a first-come-first-served basis.

Full TrendsTalk Rubric >>

For examples from previous years TrendsTalk visit >> http://trendstalk.com/

Mini In-Class Case

Quick reminder about the mini-assignment (2%) given out in class today:

In partners, develop a GeoTargeted web strategy for Gosling's Rum. Describe the strategy and create a wireframe that highlights the key aspects of the strategy.

Due a the beginning of class on Monday. (hard copy)