Presentations with Punch: Tips for TrendsTalk

Presentations with Punch from lindseyfair

Target Market Refresher

direct response market segmentation and lists from Lindsey Fair
[ignore the last slide about assignments - that was from a previous course]


This whitepaper has great information on why / how and when to segment well. The section on behavioural will be really helpful for the course, but more importantly once you're out in the field.

Segmentation Tools

• http://environicsanalytics.ca/prizmc2_cluster_lookup.aspx
• http://www.canadapost.ca/cpc2/addrm/hh/pending/indexp/cpALL-e.asp
• http://www.tetrad.com/pub/documents/pnesegments.pdf
• http://www.naics.com/search.htm
• http://www.cityofkingston.ca/cityhall/neighbourhoods/data.asp

GeoLocal & GeoTargeting Strategies for Interactive Web Marketing Slidedeck

Mobile Marketing for Gaining Customers

Mobile Marketing Strategies from Lindsey Fair

Websites that generate customers not just visits

Websites that generate customers not just visits from Lindsey Fair

Digital Assets - Converting Traffic to Customers

Converting Digital Traffic to Customers from Lindsey Fair

Blogs that Convert Readers to Customers from Lindsey Fair

Here's some tools to help with Web Standards, Usability and Accessibility from w3Schools:

• Web Standards
• Quality Standards
• Readability
• Accessibility

Introduction to Paid Search

Intro to Paid Search from Lindsey Fair

A great step-by-step guide for building Google Ad Campaigns >>

5 Keys to Being Successful with AdWords >>

Organic SEM Slidedeck

Organic Search Marketing from Lindsey Fair

SEM - Site & Search Overview

SEM Site & Search Overview from Lindsey Fair