Nancy Duarte: The secret structure of great talks

Intro to Google Analytics (Nov 11 for MCOM43, Nov 14 for MARK5000)

Overview of Google Analytics

Creating & Editing a Google Analytics Account

Step-by-Step Instructions >> https://support.google.com/analytics/answer/1009694

Lesson Review to Complete >>https://analyticsacademy.withgoogle.com/unit?unit=4&lesson=1

Setting Google Analytics Goals

Homework: (Individual Assignment)

1. Watch the Google Analytics Goals video above.
2. Reference this handout and the sample report provided in class.
3. Set up a Google Analytics account for your blog (MCOM43) and your client project (MARK5000).
4. Set up Goals for this 'campaign'.
5. Email a PDF report directly from your analytics account (conversions > goals > overview > email this report to lfair@sl.on.ca)  

Due:

• MCOM43 Wednesday, November 20 (5%)
• MARK5000 Thursday, November 21 (2.5% blog, 2.5% client)

GeoTargeting Keywords for SEO

GeoTargeting, GeoConquesting and GeoFencing Videos and Articles

Article 1 from PR Web on GeoConquesting >>
Article 2 from Search Engine Watch on GeoConquesting >>

Mobile Marketing Case Studies

Here's 5 Great Mobile Case Studies to inspire you >>

Creating Website Content that Creates Customers - Lesson Videos from Ted

The 5 Pillars of AdWords Success for Paid Search Strategies

5 Keys to Being Successful with AdWords Handout / Cheatsheet >>

Introduction to Paid Search

Intro to Paid Search from Lindsey Fair

A great step-by-step guide for building Google Ad Campaigns >>

5 Keys to Being Successful with AdWords >>

Keyword Selection, Profitability, Density and Optimization

Lab Tasks

1. Watch video 1 & 2 above.
2. Use this for terminology if you need help https://support.google.com/adwords/answer/3114286
3. Review these tips for using and selecting negative keywords https://support.google.com/adwords/certification/answer/2596582?hl=en&ref_topic=2799737
4. Open and get to know this Google Keyword Planner. Select and determine the profitability for the best keywords for (homepage only):
   1. Farm Girl Food
   2. Dominoes Pizza Canada
5. Once you have 5-20 keywords chosen based on profitability - chose Farm Girl or Dominoes:
   1. re-write content for her page
   2. write the meta tags and page title

Tips

• 5-20 keywords is ideal
• A search term is the exact word or set of words a customer enters when searching on Google.com or one of our Search Network sites. A keyword is the word or set of words AdWords advertisers create for a given ad group to target your ads to customers. 
• Keyword Profitability Score = low competition + high number of searches.

SEO jokes are funny. Hahaha. Not being number 1 is not.

Matt Cutts from Google on WordPress & SEO

How Search Works

This is Digital Marketing: From Ad Men to Math Men