Intro to Google Analytics (Nov 11 for MCOM43, Nov 14 for MARK5000)

Overview of Google Analytics

Creating & Editing a Google Analytics Account

Step-by-Step Instructions >> https://support.google.com/analytics/answer/1009694

Lesson Review to Complete >>https://analyticsacademy.withgoogle.com/unit?unit=4&lesson=1

Setting Google Analytics Goals

Homework: (Individual Assignment)

1. Watch the Google Analytics Goals video above.
2. Reference this handout and the sample report provided in class.
3. Set up a Google Analytics account for your blog (MCOM43) and your client project (MARK5000).
4. Set up Goals for this 'campaign'.
5. Email a PDF report directly from your analytics account (conversions > goals > overview > email this report to lfair@sl.on.ca)  

Due:

• MCOM43 Wednesday, November 20 (5%)
• MARK5000 Thursday, November 21 (2.5% blog, 2.5% client)

GeoTargeting Keywords for SEO

GeoTargeting, GeoConquesting and GeoFencing Videos and Articles

Article 1 from PR Web on GeoConquesting >>
Article 2 from Search Engine Watch on GeoConquesting >>

Goodbye, Keyword Data: Google Moves Entirely to Secure Search

Take notice IMCSLC big change in SEO just happened. Thoughts, questions? Read other peoples comments on the original article. This could have major impact on industry.

Thom Craver, September 23, 2013

The day many SEO professionals hoped would never come, but feared eventually would, apparently has arrived today. It appears that Google has cut off keyword data altogether.

Nearly two years after making one of the biggest changes to secure search that resulted in a steady rise in "(not provided)" data, Google has switched all searches over to encrypted searches using HTTPS. This means no more keyword data will be passed to site owners.

Encrypted Google searches don't pass the keyword data through to websites, thereby eliminating the ability to track... (read more about the Google Keyword Data big change to lock down mode)


Post your intellectual thought on the thread at SEW, send me a screen shot and you may just get a bonus mark. :-)

The 5 Pillars of AdWords Success for Paid Search Strategies

5 Keys to Being Successful with AdWords Handout / Cheatsheet >>

Introduction to Paid Search

Intro to Paid Search from Lindsey Fair

A great step-by-step guide for building Google Ad Campaigns >>

5 Keys to Being Successful with AdWords >>

Keyword Selection, Profitability, Density and Optimization

Lab Tasks

1. Watch video 1 & 2 above.
2. Use this for terminology if you need help https://support.google.com/adwords/answer/3114286
3. Review these tips for using and selecting negative keywords https://support.google.com/adwords/certification/answer/2596582?hl=en&ref_topic=2799737
4. Open and get to know this Google Keyword Planner. Select and determine the profitability for the best keywords for (homepage only):
   1. Farm Girl Food
   2. Dominoes Pizza Canada
5. Once you have 5-20 keywords chosen based on profitability - chose Farm Girl or Dominoes:
   1. re-write content for her page
   2. write the meta tags and page title

Tips

• 5-20 keywords is ideal
• A search term is the exact word or set of words a customer enters when searching on Google.com or one of our Search Network sites. A keyword is the word or set of words AdWords advertisers create for a given ad group to target your ads to customers. 
• Keyword Profitability Score = low competition + high number of searches.

SEO jokes are funny. Hahaha. Not being number 1 is not.

Matt Cutts from Google on WordPress & SEO

How Search Works