I've just finished marking the Farm Girl SEO / Paid Search Strats - for the most part you guys have come a long way and have the start of some potentially successful SEO strategies. I will be handing back your assignments with feedback on Monday, but in the meantime here's an example of how to do it in the future (e.g. Concierge Project and SEM Project).
Keyword Profitability & Ad Groups >> It's 2 spreadsheets - one for profitability and one for ad groups (notice how these two feed into each other? The other part is the estimated bid price which will play into the budget.
SEO Recommendations >> Notice that Page Title is close to 72 characters (not letters) long? That's the optimal number to strive for. The keywords I added are highlighted in aqua. I've also put outbound / inbound links in as well.
SEM (Paid Search) Strategy >> I only did one, but you should offer 3 variations at a minimum. The sheet was set up for 9 ads (3 for each of the 3 ad groups). Take note of how the budget was developed - it used the forecast PPC amounts from the keyword tool.
This Google SEO workbook will be a lot of help for you guys when it comes to your SEM projects and your certification. Take a look >>
The Paid Search Step-by-Step guide you guys used to generate your starter SEM strategies is here for your reference >>
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