Interactive Web Marketing
Labels
bonus marks
certification
client project
mark5000
mcom43
rubrics
slidedecks
videos
Thursday, December 5, 2013
Final SEO / SEM Client Analysis for MARK5000
Due Monday, December 9
th
to
lfair@sl.on.ca
.
Marked and returned with comments Friday, December 13
th
Revised report sent to client by students, cc’d to Lindsey by Monday, December 16
th
.
15%
Full Project Rubric >>
Wednesday, November 20, 2013
Nancy Duarte: The secret structure of great talks
Presentations with Punch: Tips for TrendsTalk
Presentations with Punch
from
lindseyfair
Sunday, November 10, 2013
Intro to Google Analytics (Nov 11 for MCOM43, Nov 14 for MARK5000)
Overview of Google Analytics
Creating & Editing a Google Analytics Account
Step-by-Step Instructions >>
https://support.google.com/analytics/answer/1009694
Lesson Review to Complete >>
https://analyticsacademy.withgoogle.com/unit?unit=4&lesson=1
Setting Google Analytics Goals
Homework: (Individual Assignment)
Watch the Google Analytics Goals video above.
Reference
this handout
and the sample report provided in class.
Set up a Google Analytics account for your blog (MCOM43) and your client project (MARK5000).
Set up Goals for this 'campaign'.
Email a
PDF
report directly from your analytics account (conversions > goals > overview > email this report to lfair@sl.on.ca)
Due:
MCOM43 Wednesday, November 20 (5%)
MARK5000 Thursday, November 21 (2.5% blog, 2.5% client)
Friday, November 8, 2013
MCOM43 Deadlines between now and the end
Friday, November 1, 2013
MARK5000 Due Dates between now until the end
Free or Trial Analytic Tools You can Use
Web
Google Analytics
Open Web Analytics
Yahoo Marketing Dashboard
Piwik
Clicky
GoingUp
Stat Counter
Site Meter
Social
TweetReach
Social Mention
Twazzup
HowSociable
Reachli
Web & Social
Reinvigorate
MixPanel
Woopra
Addictomatic
IceRocket
You can also use a lot of the same tools that were used for your
digital audit [here's that blog post to help you remember those]
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